Step #1—Brainstorm the idea

Thought process è Gourmet foods è Gourmet desserts è not the usual è hmmmm è common milkshake è elevate the common milkshake to gourmet food status.

Essay idea J All Milkshakes are made with milk, ice cream, and some sort of flavoring syrup. So let’s upgrade these ingredients to gourmet status by using Dryer’s ice cream, goat’s milk, flavoring syrups from Brazil.

Next brainstorm the supporting details, paragraph by paragraph è

Brainstorming results are listed in the boxes below ¤

A Goat’s milk brainstorming

Freshness date important—no preservatives

Pleasant aroma

Layers or levels of flavor

Has richness and texture

A Brazilian flavoring syrups brainstorming

Not “extracts” like those in U.S.

U.S. crystals don’t all absorb

No residue when mixed

More expensive but worth it

A Dryer’s ice cream brainstorming

Go with Dryer’s Satiny Vanilla for first try

Satin-smooth

Carries message

Blendable but taste doesn’t disappear

Now re-organize the above paragraph details to put them in the most effective order.

EGo to Step #2